header banner
Default

How Jay-Z Built His $1 Billion Fortune as an Artist, Icon, and Billionaire


Table of Contents

Nine years ago, two unlikely lunch partners sat down at the Hollywood Diner in Omaha, Nebraska. One, Warren Buffett, was a regular there. The other, Jay-Z, was not. The billionaire and the rapper ordered strawberry malts and chatted amiably, continuing the conversation back at Buffett’s Berkshire Hathaway offices.

Buffett, then 80, walked away impressed with the artist 40 years his junior: “Jay is teaching in a lot bigger classroom than I’ll ever teach in. For a young person growing up, he’s the guy to learn from.” This moment, which was originally captured in our 2010 Forbes 400 package, made it clear that Jay-Z already had a blueprint for his own ten-figure fortune. “Hip-hop from the beginning has always been aspirational,” he said.

Less than a decade later, it’s clear that Jay-Z has accumulated a fortune that conservatively totals $1 billion, making him one of only a handful of entertainers to become a billionaire—and the first hip-hop artist to do so. Jay-Z's steadily growing kingdom is expansive, encompassing liquor, art, real estate (homes in Los Angeles, the Hamptons, Tribeca) and stakes in companies like Uber.

His journey is all the more impressive given its start: Brooklyn’s notorious Marcy housing projects. He was a drug dealer before becoming a musician, starting his own label, Roc-A-Fella Records, to release his 1996 debut, Reasonable Doubt. Since then he’s amassed 14 No. 1 albums, 22 Grammy awards and over $500 million in pretax earnings in a decade.

Crucially, he realized that he should build his own brands rather than promote someone else’s: the clothing line Rocawear, started in 1999 (sold for $204 million to Iconix in 2007); D’Ussé, a cognac he co-owns with Bacardi; and Tidal, a music-streaming service.

Kasseem “Swizz Beatz” Dean, the superproducer behind some of Jay-Z’s biggest hits (“On To The Next One,” Beyoncé’s “Upgrade U”), looks at Jay-Z as something others can model: “It’s bigger than hip-hop … it’s the blueprint for our culture. A guy that looks like us, sounds like us, loves us, made it to something that we always felt that was above us.”

“If he’s a billionaire now, imagine what he’s about to be,” Swizz Beatz says. “Because he’s only just starting.”

What’s Jay-Z Worth?

VIDEO: JAY Z / Artist, Icon, Billionaire: How Jay-Z Created His $1 Billion Fortune G.O.A.T
UnitedThruMusic

To calculate his net worth, we looked at the artist’s stakes in companies like Armand de Brignac champagne, applying our customary discount to private firms. (He owns 100% of Armand de Brignac and has partial ownership of the other companies.) Then added up his income, subtracting a healthy amount to account for a superstar lifestyle. We checked our numbers with a roster of outside experts to ensure these estimates were fair and conservative. Turns out, Jay-Z really is a business, man.

VIDEO: This Is How Jay-Z Became The First Billionaire Rapper
TheRichest

Armand de Brignac

VIDEO: How Jay Z Became the First Billionaire Rapper
Alux.com

$310 million

VIDEO: How Jay Z Spent Over A BILLION Dollars!
TheRichest

Jay-Z has used his music to shill the $300 gold bottles of the "Ace of Spades" champagne since launching the brand with the 2006 video “Show Me What You Got." More recently, his verse on Meek Mill’s “What’s Free" put a half-billion-dollar value on the wine, which seems like a bit too bubbly a number.

VIDEO: JAY Z: How a Hustler From Brooklyn Became a Billionaire
Growing Pains

Cash & investments

VIDEO: How Jay-Z Became Hip-Hop's First Billionaire | Forbes
Forbes

$220 million

VIDEO: The Investments That Made Jay-Z A Billionaire
Hip Hop Content

A vast investing portfolio includes a stake in Uber worth an estimated $70 million. He reportedly purchased his piece for $2 million back in 2013—and then wired founder Travis Kalanick another $5 million in an attempt to increase his holdings, but was rebuffed.

VIDEO: How Jay-Z Spends His Billions
TheRichest

D’Ussé

VIDEO: Jay-Z becomes the first hip-hop artist to become a billionaire
CBS News

$100 million

VIDEO: Inside Jay-Z and Beyonce's $200 MILLION Malibu Mansion
LuxeVault

Jay-Z’s cognac, a joint venture with beverage giant Bacardi, moves almost 200,000 cases and has grown nearly 80% annually. “Jay-Z resonates with consumers who are attracted to the ultra-premium lifestyle," says Eric Schmidt, Beverage Marketing Corp.’s Director of Alcohol Research.

VIDEO: They Built A $2M Business To Fund Their Dreams
Starter Story

Tidal

VIDEO: The Story Of Jay-Z | Full Hip Hop Music Documentary | How A Rapper Became A Billionaire
Inside The Music

$100 million

VIDEO: 7 MINUTES AGO: Jim Carrey SHARES Terrifying Details About Hollywood INDUSTRY
Drama Bay

In 2015, Jay-Z submitted a bid to purchase the Scandinavian streaming service’s parent company for just shy of $60 million. He relaunched Tidal later that year with a roster of celebrity investors including his wife, Beyoncé, and other music luminaries, from Kanye West to Calvin Harris.

VIDEO: The Reason Why Beyonce Forgave Jay-Z For All His Cheating | ⭐OSSA
OSSA

Roc Nation

VIDEO: Jaden Smith EXPOSES Will Smith's CREEPY Gay Parties With Diddy
Just In

$75 million

VIDEO: 50 Cent Reveals Beyonce & Jay Z SACRIFICE People for Fame
This Happened

This wide-ranging entertainment company started over a decade ago as part of a joint venture with concert giant Live Nation. Roc Nation represents some of the top stars in the entertainment through its sports agency (Kevin Durant, Todd Gurley) as well as its record label and artist-management arms (Rihanna, J. Cole).

VIDEO: My Boyfriend Never Runs Out of Money
MSA previously My Story Animated

Music catalog

VIDEO: Smart Talks on Jay - Z Selling His Soul
Kantukena

$75 million

VIDEO: Beyonce & Jay Z | House Tour | $200 Million Luxury Malibu Mansion & More
Famous Luxury

Before the beginning of his stint as Def Jam’s chief in 2004, Jay-Z negotiated the eventual return of his master recordings from the aforementioned label that helped launch his career; in a separate deal with EMI, he clawed back his publishing rights. Wise move: his hits now clock close to 1 billion streams annually.

VIDEO: Jay-Z Lifestyle | Net Worth, Fortune, Car Collection, Mansion...
ALL ABOUT

Art collection

VIDEO: Warren Buffett and Jay-Z On The Power of Luck | Forbes
Forbes

$70 million

VIDEO: Jay Z | The Rich Life | How He Became The Billionaire?
BeforeTheyWereFamous

In the song "Picasso Baby," Jay-Z boasted about a “Basquiat in my kitchen corner." He probably wasn't kidding. For over a decade, he’s been scooping up masterpieces like Basquiat's “Mecca,” purchased in 2013 for a reported $4.5 million. "He's rapped about it all in detail," says Fab 5 Freddy, a contemporary and friend of the late painter. "Jay-Z helped educate millions of hip-hop fans mentioning Jean-Michel."

VIDEO: Warren Buffett & Jay - Z - Billionaire Investing Secrets (Interview with Forbes)
TradingCoachUK

Real estate

VIDEO: How Jay-Z Became a Billionaire
Inside Edition

$50 million

VIDEO: How Beyoncé And Jay-Z Make And Spend Their $1.26 Billion
Business Insider
CJT/ Mega/ Newscom

After welcoming twins in 2017, Jay-Z and Beyoncé bought a pair of homes to match: a million East Hampton mansion and a million Bel Air estate. Jay-Z also owns a Tribeca penthouse, snagged for .85 million in 2004.

VIDEO: How Jay Walker Went From $0 To $1 Billion In 1 Year
Logically Answered

Zack O'Malley Greenburg is a senior editor at Forbes and author of Empire State of Mind: How Jay-Z Went from Street Corner to Corner Office.

Cover Photograph: Kevin Mazur/ Getty Images

Sources


Article information

Author: Christian Curtis

Last Updated: 1704528482

Views: 1231

Rating: 4.5 / 5 (50 voted)

Reviews: 85% of readers found this page helpful

Author information

Name: Christian Curtis

Birthday: 1939-01-05

Address: 88369 Davis Bypass, Tamaraland, WY 75914

Phone: +4565551409881830

Job: Article Writer

Hobby: Reading, Horseback Riding, Playing Chess, Metalworking, Bird Watching, Painting, Hiking

Introduction: My name is Christian Curtis, I am a resolute, brilliant, steadfast, strong-willed, sincere, rich, important person who loves writing and wants to share my knowledge and understanding with you.